← All posts
· 1 min read
Core Web Vitals for local business sites
What actually moves LCP, INP, and CLS when your customers are searching on mobile between jobs.
Local customers rarely forgive a slow site. If your hero image, fonts, and third-party scripts fight for bandwidth, you lose the enquiry before the phone number appears.
Priorities that matter
- Ship less JavaScript on marketing pages — keep interactivity where it earns its keep.
- Optimise the LCP element — usually the hero image or headline block.
- Reserve space for media so layout does not jump under the CTA.
Hosting still counts
A beautiful build on a neglected server will regress. Managed hosting with caching, compression, and monitoring protects the gains you paid for.